Advice on looking less 'cute'?

Hi!

I have always dressed really 'cute' and vintage... always like a sailor (I've loved nautical for years and years), or very French, or Victorian with lots of lace and smock dresses. I've always bought anything with a peter pan collar or bows, worn ribbons in my hair, cutesy floral prints, Mary Jane shoes, vintage dresses and kitsch t shirts from lazyoaf.com.

I'm getting kind of sick of it now (especially as that style is ALL over the high street) and feel like I would like to update my style a little, and dress a little more maturely - but have no idea how? I used to live in ballet flats but have bought a few nice pairs of court shoes, and have a gorgeous pair of sand coloured peg leg chinos on their way to me. I'm trying to just buy really good jersey basics like a slouchy grey marl tee, loose blazers - I've also picked up a couple of pencil skirts/dresses for work.

I really love Alexa Chung and have been following/copying her for years, but I can't really dress like that for work and would like to look a little more Audrey/Jane Birkin. I love shops such as French Connection, Reiss and Warehouse, the kind of classy style that looks elegant and chic. You know the kind of clothes you see under the headline "loose tailoring"? No idea how to achieve it as I ALWAYS end up looking kiddy - I wore my new grey pencil shift dress with a nude blouse underneath (it had a peter pan collar) and someone in work said "you look like you're in school uniform"

Any advice on where to shop/how to put things together? Thanks!

I think you mature or something a little edgier with some added feminine pieces, it might work for you. I dress feminine, high neck, ruffles, lace, florals with a lot of blouses to wear, but I never "sweet." Maybe if you just try to wear overly "pretty" or feminine piece with a basic outfit, it can take that feeling away from it overdone? I wear tight pencil skirt and blouse with my most feminine heels (I also wear a lot of ballet flats) or with straight leg dark denim jeans and flat.

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